Wednesday, January 26, 2011

FACEBOOK AND TWITTER: TRENDS AND THREATS



The Sarawak Club CSR Programme

Facebook and Twitter have fused technology and social interaction in a radically different approach to how people live, play and work today, co-creating influence and value.

Mark Zuckerberg, founder of Facebook, and more famously known as the world’s youngest billionaire at the age of 26 with a personal worth of US$7 billion, said in a CBS interview, “I think what we have found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. It includes not only what you do and what you like but people you know and what they like and the companies you interact with”.

Recently, The Sarawak Club, in collaboration with Lina Soo and SEACEM (Southeast Asian Centre for e-Media) presented a talk on social media to explore how Facebook and Twitter have revolutionized communications to transform the very way we conduct our social networking, reinvent our business model and pursue our causes. The speaker, from Kuala Lumpur, Mr Sean Ang, is executive director of SEACEM who travels around the region to speak on the influence, value and reach of e-media, and also on the challenges in ICT posed by social media networking platforms.

The Sarawak Club is Sarawak’s oldest social club, and possibly the oldest in Malaysia, established in 1873. The forum is an intiative to kickstart the Club’s CSR (Corporate Social Responsibility) programme where part of the proceeds from the sale of wine and tapas are channelled towards the Club’s Community Chest for deserving causes and charities.

Mr Richard Wee, deputy president of The Sarawak Club officiated the event.

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